"The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.”


Green Reed is a leadership development and executive coaching company specializing in supporting individuals and executives to feel more grounded and rooted in themselves while feeling the freedom to thrive.

Farrah supports individuals and executives and empowers them to level up and make key career transitions as well as navigate challenging leadership situations. In addition, she partners with start-ups who are experiencing hyper-growth but who do not yet have the expertise and support they need for ultimate success. Farrah delivers her work through a structured approach that enables clarity and seamless decision making by her clients. In particular, she brings clear frameworks to the softer and harder-to-measure topics of leadership so that the learnings are usable and practical. 

She worked at Bain & Company for more than twelve years, first as a strategy consultant earning multiple promotions, and then serving as part of their Global Professional Development team. She then became the Sr. Director of People & Culture at Medallia and was most recently VP of People at Alto Pharmacy, where she helped build the people functions at both companies from the ground up.

Farrah is one of 12 Radical Candor coach trainers in the world. She trained at the Coaches Training Institute and hold certifications in MBTI, EQ-i, and the Leadership Circle Profile. She attended Cornell University where she graduated Cum Laude.

Farrah enjoys swimming, walking on hiking paths (she's honest about her hiking skills) and spending time with her daughter and husband.

Farrah Jessani Mitra

Leadership Development + Executive Coach

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Farrah Mitra is a strategy consultant-turned executive coach, leadership development facilitator, and consultant. She is known for championing and investing in those she works with and empowering them both to shift their mindset as well as to obtain the practical frameworks and infrastructure they need to enable their success.